"A close Japanese friend once told me that snowboarding is such a unique sport, because it shares its own universal language. He says it a language that is understood and recognised by everyone from within. Through snowboarding you travel to a foreign land and you may not be able to speak their language, but here today we can ride together, share a chair lift, we can laugh we can smile, we can YEW! We can create and we can connect, when he told me this it was a saying that really resonated with me. At the end of the day as long as your with you homies, it doesn't matter about where your riding or what the weather conditions, snowboarding will always remain fun... This just what it means to us!"
Wise words of team rider James Fleay, the passion he has for snowboarding not just for the sport but the entire "lifestyle" is the exact reason why we started Blak Headwear FKA Blak Apparel. If this video doesn't make you want to go snowboarding then you might as well chuck you snowboard in the cupboard and leave it there.